1. Yuva for Seva

It’s a 21 days on-field project for MMS first year students where they work with various NGO for above mentioned time duration


Objective behind implantation of this practice are-

• To develop students as socially responsible business leaders.
• To sensitize the social problems and give them solutions by our initiatives and projects.
• To associate with NGOs at Pan India level and to help them for achieving their objectives.
• To increase and develop students understanding of NGO management.
• Today corporate values employees who are socially responsible and sensitive towards social issues, any such exposure make students employable.
• To differentiate our students from other management students at the time of final placement.

The Context

We started this practice from December 2014. During implementation of this practice we faced various challenges such as placing more than 200 students in various NGOs, continuously monitoring these students designing policies and rules and regulations, accommodating these dates in our academic calendar and evaluation of these projects. With this one very important challenge was to motivate the students to work in NGOs as most of the students never had this type of exposure. It was a challenge for us to mentally prepare our students to work in various NGO as well as to convince their parents too.

The Practice

Most of the management institute give more focused on management workshops and projects but to differentiate our students and to make them social responsible we initiated this practice.
As earlier our CSR initiatives were limited to CSR cell students so “Yuva for Seva “has been introduced to give exposure to all the students. This is an on field compulsory project for first year students. Under this project students work with NGOS for 15 days and at the end of the project they submit the report and these projects are monitored by our faculties. After successful completion of project students participate in “Poster Competition” based on their on-field experience. Three best posters are selected and awarded cash prize. Students are placed in various NGOS across India based on their area of interest and preferred location. This exposure helps them to have actual on-field experience and understand the issues at grass root level. Thus becomes empathetic leader as they grow. Which also serves one of the mission of the B school to develop socially responsible leader and help them stand out from the crowd at time of final placement as now a day’s companies also prefer socially responsible managers.
The Ministry of Human Resource Development (MHRD) has launched a programme called Unnat Bharat Abhiyan with an aim to connect institutions of higher education, including Indian Institutes of Technology (IITs), National Institutes of Technology (NITs) and Indian Institutes of Science Education & Research (IISERs) etc. with local communities to address the development challenges through appropriate technologies.

2. Sell-on.

As soon as the students join the institute , on the day of induction they are given a briefing, for “Sell-on” activity. It is a 5 days event. In this the student goes to NGO’s and collects products made by their people and then they are given basic skill to negotiate and sell those products. The revenue collected is again taken by the students to give to the NGO’s. This helps in kindling thought for people who are socially deprived. Also the thought towards inclusive growth is understood by them.

1. Objective behind Implementation

1. Students should be able to identify and explain customer needs and wants
2. Students should be able to apply various selling techniques
3. Students should be able to explain and describe the management principles learnt
4. Students should be able to demonstrate public speaking skills
5. Students should be able to identify and suggest the role of Social responsibility in business.
6. Students should be able to practice and evaluate team building skills.
7. Students should be able to get close to people from different segment of the society and understand the importance of inclusiveness.
8. Students should become empathetic leader as they grow, so this activity intends to kindle this feeling in them.


2. Context:

Immediately after The Outbound Program, the student goes for the ‘Sell-On’ activity which lasts for four to five days depending upon their ability to sell. The Institute in its objective of making students familiarize with the practical aspects, exposes them to the world of unknown and how they need to understand their situation and act in the best possible manner. The entire task of going to NGO to pick up the products made by these under privileged people, sensitizes them towards reality. Including their creation to get a better revenue helps them understand the joy of inclusiveness. Facing the challenges of sales, help them break the inhibition and phobia towards the concept of “Selling”. Success in selling to unknown people builds their confidence.

3. Practice

The students are given a basic training of sales and negotiation techniques. They are even suggested not to sell their family and friends on first 2 days, rather face the unknown people and take the challenge.
There are faculty coordinators, who monitor the entire activity. At the end students are appreciated and motivated for their success.